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Own Your Role with Dino Watt

Nov 17, 2020

Dental support organizations (DSOs) have rapidly expanded within the last few years, and their steady growth is expected to continue. In this episode, Dino interviews the President of The Association of Dental Support Organizations (ADSO), Emmet Scott. They talk about the benefits of DSOs, the role they play in your practice and how they can help you scale your practice while still retaining your individuality and freedom.

Emmet Scott is CEO and co-founder of National Dental Partners (NDP), and it’s premiere practice, Smile Magic Family Dental, and host of the number one DSO Podcast, DSO Secrets ™.  Though not a dentist, he is a true dental industry disrupter and is passionate about using his business expertise, innovative strategies to create a fantastic experience for patients, teams, and doctors and share that knowledge and experience with others. This passion and the business acumen that backs it up is, in part, what led to his being elected president of the Association of Dental Support Organizations (ADSO) in the summer of 2020. 

Emmet’s work in the dental industry began with Smile Magic Dentistry and Braces, which he co-founded in 2010 with Dr. E. Chad Evans, who also happens to be his best friend since early childhood.  What began as an idea and dream to do dentistry differently while also serving underserved populations grew into Smile Magic Dentistry. 

The practices deliver a Disney-like experience to the families they serve, complete with a storybook theme, gold coins, a movie theatre, and lobby play gym. NDP now supports their Smile Magic brand and over 60 other dental practices and continues to expand regularly.

In 2019, Emmet launched Community Dental Partners, now National Dental Partners, a dental support organization allowing other dental practices to use his platform and experience to build their own best version of a patient, team, and doctor experience. In 2020 Emmet assumed his role as ADSO president to support dentists and their practices further and help lead them into a new dentistry era. 

Emmet hosts a podcast called DSO Secrets; a podcast focused on the ins and outs of the group dental industry that he serves.

A serial entrepreneur and innovative leader, Emmet prides himself on his ability to help people and industries find the best (practices, systems, operations) with themselves and leverage them for success on their terms.  

Before his work in the dental industry, Emmet built and sold two financial planning firms, launched his radio show from Las Vegas called “The Entrepreneur Life,” and established a consulting firm branded “Entrepreneur Advisors.”

Emmet lives in Texas with his wife and five children, all redheads. When not working, he enjoys reading business and leadership books, watching TED talks, and playing racquetball. He is fluent in American Sign Language and worked with deaf students in California and Arizona as part of a two-year church missionary program. He graduated from Brigham Young University in accounting.



  1. The Goal by Eliyahu M. Goldratt
  2. Radical Candor: How to Get What You Want by Saying What You Mean by Kim Scott

For more info and any queries you can send him a message at DSO Secrets’ Facebook page or reach out to him @emmet.scott on Instagram.



Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert.

As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event.

Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby’s, DentalTown, Ortho2, OrthoVoice, and many others.

Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.