Dec 12, 2019
TRACY MARTIN
With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to. Growing up in orthodontics over the past 15 years, in offices ranging from start-ups to multi- ractice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies. Passionate about the business of orthodontics, and having held every position in a practice, she is a firm believer in the team behind the doc. Much of her focus is spent working with docs, treatment coordinators, patient coordinators, and clinical assistants to boost the “New Patient Experience” and enhance the practice’s mark in the community.
As the Founder of Straight Consulting, Tracy’s mission is toput a millennial twist on traditional practice consulting, and lead the development of next generation orthodontic teams.
SCOTT CALDWELL
Scott has been selling for over half of his life. From his first job pushing CDs and VHS tapes at Best Buy, to a career with Vector Marketing and hundreds of thousands of dollars of Cutco Cutlery, to the world’s largest vacation club, “sales” is in his blood. But at the end of the day, his love of sales comes down to his love of people. Building relationships is his passion, and it’s why he’s also spent most of his career cultivating social media networks and helping companies improve their marketing communications. Whether writing feature magazine articles, newsletters, and press releases, speaking to packed arenas, or producing online videos watched by thousands, Scott thrives on helping people connect. As a Practice Consultant& Creative Director for Straight Consulting, Scott focuses on helping our clients find their voice, improve their messaging, and connect with patients. Turns out, the English major pays off after all.
SHOW NOTES:
Everybody sells, it’s just that not everyone recognizes that they are actually doing it. Just moving people to action is sales. Here are some ways that you can do to improve your sales process:
- Understand the important role that your front desk personnel play in getting those sales.
- Motivate your treatment coordinators to close the sales.
- Learn the necessity of digital marketing to get those leads coming.
For more information on their consulting services, you can visit their website at www.straightconsulting.com.
DINO’S BIO:
Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert.
As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event.
Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby’s, DentalTown, Ortho2, OrthoVoice, and many others.
Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.